The tide has turned. Candidates today are presented with more options and are more selective than ever before. This only means one thing for recruiters and companies; it's much harder to find and connect with the candidates, let alone retain them. As employee turnover can be costly and time-consuming, it's essential to craft a strong candidate engagement strategy to ensure that your candidates are closely engaged and sticking around throughout the recruitment process.
It may sound scary for someone who is just starting out in the industry. To help you make steady first steps, let's dive down into this article, look at some factors of candidate engagement, and learn about ways to improve candidate engagement and increase talent retention.
Improving the Quality of Your Recruiting Process
In order to achieve the kind of candidate engagement levels you desire, you'd have to begin by improving the quality of your recruiting process. This is essential for attracting and retaining top talent.
One way to do this is by developing a strong employer brand that accurately represents your company culture, values, and mission. This can be done by creating a compelling company profile on job search sites, posting engaging content on social media channels, and showcasing employee testimonials and success stories.
Another way to boost the quality of your recruiting process is by focusing on diversity and inclusion. This means actively seeking out and recruiting candidates from a variety of backgrounds and experiences and creating a workplace that is welcoming and supportive of all employees.
You can accomplish it by offering diversity and inclusion training for recruiters and hiring managers, developing unbiased job descriptions and interview questions, and regularly assessing the diversity of your workforce.
In addition to that, using data and analytics to evaluate the effectiveness of your recruiting process can also help identify areas for improvement. By tracking metrics such as time-to-hire, cost-per-hire, and applicant conversion rates and using this data to make data-driven decisions about your recruiting process, you'll be able to pinpoint the missing spots and ensure a stronger strategy in your future recruitment.
Moreover, providing a positive candidate experience through seamless communication can significantly improve the quality of your recruitment. The secret is to keep candidates informed about the process, respond to their queries in a timely manner, and provide feedback throughout the recruitment process.
It's important to remember that the recruitment process is the candidate's first impression of the company, so creating a positive experience can increase their interest and investment in the opportunity, ultimately leading to higher retention rates.
All in all, by improving the quality of your recruiting process, you can attract and retain top talent, create a more diverse and inclusive workplace, and ultimately drive business success.
Why is Great Candidate Engagement a Game Changer Today?
Within the recruitment process comes candidate engagement. It is more crucial than ever in today's job market, which is highly competitive and employee-centric.
The rise of social media and online job search sites provides candidates with more information and options. They can easily research and compare potential job opportunities. And a big portion of them is researching your company before they apply for open jobs.
This means that companies need to work harder to attract and retain top talent. Keep in mind that engaging candidates throughout the recruitment process play a big part in creating a positive impression of the company and increasing their interest and investment in the opportunity.
Plus, candidate engagement can lead to higher retention rates, which can save companies time and money on recruiting and training new employees. Engaged employees are also more likely to be productive and satisfied with their work, which can ultimately drive business success.
Chances to Engage with Candidates in the Recruitment Process
Recruiters and hiring managers need to understand when candidate engagement opportunities arise seamlessly during the recruitment process. Let's see when the right time is to start engaging with talents.
Application process: One opportunity for candidate engagement is during the initial application process. Providing a clear and easy-to-use application system can make it easier for candidates to apply and increase their desire to stay engaged.
This can be achieved by using an applicant tracking system (ATS) to automate certain parts of the process, such as resume screening or scheduling interviews.
Additionally, providing a clear timeline of the process and what to expect is very important. Why? Because 83% of candidates revealed that receiving a clear timeline of the process would significantly improve their experience.
Interview process: Another opportunity for candidate engagement is during the interview process. Providing a positive candidate experience by being responsive, friendly, and transparent can make candidates feel more engaged and excited about the opportunity.
This can be achieved by providing timely and informative feedback throughout the process, being transparent about the company culture and expectations, and providing a clear and organized interview process.
Using video interviews can also be an effective way to engage candidates, as they offer a more personal and interactive experience than phone interviews.
Social Media: Social media is another powerful tool for engaging candidates. Posting job openings, company updates, and employee testimonials can help candidates feel connected to the company and increase their desire to apply and stay engaged, as well as reinforce the employer brand.
Keep in mind that companies with strong employer brands are more likely to attract 50% more qualified candidates. So, it is a good idea to create a social media strategy that includes regular posts about job opportunities, company culture, and employee stories, and engaging with candidates who interact with the company on social media can be an effective way to engage candidates.
Hiring Stage: Finally, keeping in touch with candidates, even after they've been hired, can help them feel valued and appreciated. Sending personalized messages or invitations to company events can increase their engagement and loyalty to the company.
Creating a candidate database that includes contact information and notes about previous interactions and using this information to send personalized messages or invitations that are relevant to the candidate's interests and experience can be an effective way to keep candidates engaged.
YOU MIGHT LIKE: 8 Ways to Keep Candidates Engaged Using an ATS
10 Strategies to Improve Candidate Engagement and Increase Retention
As mentioned, employee turnover can be costly and time-consuming, so it's crucial to make sure that candidates are engaged throughout the recruitment process. After much thought, our team has put together ten easy strategies to improve candidate engagement and increase retention.
1. Streamline the Recruitment Process
Long and complicated recruitment processes can deter candidates from applying. Streamlining the process by removing unnecessary steps or paperwork can make it easier for candidates to apply and increase their desire to stay engaged. How?
The easiest and most efficient way is using a tool like Applicant Tracking System or ATS to automate certain parts of the process, such as resume screening or scheduling interviews. Additionally, providing a clear timeline of the process and what to expect can help candidates stay engaged and invested in the opportunity.
2. Personalize Communication
Candidates want to feel valued and appreciated. Who wouldn't, right? Personalizing communication by addressing them by name and tailoring messages to their interests and experience can make them feel more connected to the company and the position.
3. Provide a Positive Candidate Experience
The recruitment process is the candidate's first impression of the company. Providing a positive candidate experience by being responsive, friendly, and transparent can make candidates feel more engaged and excited about the opportunity. This can be achieved by providing timely and informative feedback throughout the process, being transparent about the company culture and expectations, and providing a clear and organized interview process.
4. Offer Clear Job Descriptions
Job descriptions that are vague or misleading can lead to confusion and frustration for candidates. Offering clear and detailed job descriptions can help them understand the role and requirements and increase their interest in the position.
Collaborate with hiring managers to create comprehensive job descriptions that accurately reflect the duties and responsibilities of the role, as well as the qualifications and experience required.
5. Use Video Interviews
Video interviews are becoming popular in the recruitment process. They offer a more personal and interactive experience than phone interviews and can help candidates feel more engaged and invested in the company and the position.
Using video conferencing software or platforms specifically designed for video interviews and providing clear instructions and expectations for the interview process would be a way to go.
6. Use Social Media
Social media is a powerful tool for engaging candidates. According to research by LinkedIn, 86% of job seekers look for new job opportunities on social media, while 73% of job seekers between the ages of 18 and 34 landed themselves on their last jobs via social media.
Posting job openings, company updates, and employee testimonials can help candidates feel connected to the company and increase their desire to apply and stay engaged.
This can be done by creating a social media strategy that includes regular posts about job opportunities, company culture, and employee stories and engaging with candidates who interact with the company on social media.
7. Provide Feedback
Candidates want to know how they're doing in the recruitment process. Providing feedback, even if it's negative, can help them understand where they stand and what they need to improve and can increase their engagement and interest in the company.
Just provide timely and specific feedback after each stage of the process and offer constructive criticism and advice for improvement.
8. Use Gamification
Gamification is a fun and interactive way to engage candidates. Using games or challenges in the recruitment process can make it more enjoyable and memorable and can increase their desire to stay engaged and complete the process. Try using online games or challenges that test relevant skills or knowledge for the position and offer incentives or rewards for successful completion.
9. Offer Employee Referrals
Employee referrals are a great way to engage candidates and increase retention rates. Offering incentives for referrals, such as bonuses or promotions, can encourage current employees to refer qualified candidates and increase their engagement and investment in the company.
You can start by creating a referral program that includes clear guidelines and rewards for successful referrals and promoting it to current employees through internal communication channels.
10. Keep in Touch
Keeping in touch with candidates, even after they've been hired, can help them feel valued and appreciated. Sending personalized messages or invitations to company events can increase their engagement and loyalty to the company. Creating a candidate database that includes contact information and notes about previous interactions and using this information to send personalized messages or invitations that are relevant to the candidate's interests and experience.
LEARN MORE: Manatal’s HR Glossary
Improve Your Candidate Engagement with Manatal
Once you've set the compass in the right direction, what you need is a little push to drive you toward the destination. Combining a strong strategy with an efficient tool like Applicant Tracking System (ATS) will help you get the result faster and more efficiently. How? A fine-tuned ATS can drive you along the recruitment process seamlessly while ensuring that candidates are closely engaged.
One of the ATS systems available on the market today that is worth a look is Manatal. Why? Because Manatal offers several features that can help improve candidate engagement and ensure that the right talent will stick around from the first step to the last.
Right from the get-go, Manatal enables you to strike a first impression on candidates with its fully customizable career page. You be able to showcase your company culture, values, and mission within a few clicks. You'll have the ability to design the career page from scratch to ensure that it is accurately aligned with your brand.
Moreover, Manatal's career page offers the option to integrate a chatbot that can answer candidate queries and provide assistance throughout the application process.
Connect with candidates and keep them in the loop throughout the recruitment process with the Mass Emailing feature which allows you to send out emails in bulk in one click.
Ensure that the candidates will have a nice experience along the way with Manatal's Collaboration & Activities feature. No more spinning around and handling several appointments at once, as the feature allows you to easily manage your schedule to make sure that there won't be any overlap appointments throughout the process.
Achieving candidate engagement and increasing retention rate can be done simply and effortlessly with Manatal.
LEARN MORE: Manatal’s Collaboration & Activities feature
By implementing the ten strategies above, companies can improve candidate engagement and increase retention rates, leading to a more loyal and invested workforce.
These strategies can help create a positive impression of the company and increase candidates' interest and investment in the opportunity, leading to higher retention rates, increased productivity, and ultimately driving business growth.
Also, don't forget that retaining top talent is critical to a company's success at the end of the day. So, it's essential to invest time and resources into engaging candidates throughout the recruitment process and beyond. By doing so, you'll be able to create a positive company culture and attract and retain top talent with ease.
Start a 14-day free trial with Manatal now and find out how its cloud-based recruitment platform can help you smoothly cruise along the recruitment process while ensuring a strong candidate engagement.