Managing customer relationships can be difficult in the talent acquisition scene, where time is the key. You may have to deal with multiple clients, each with different requirements, preferences, and feedback. Also, you are likely to juggle various tasks, such as sourcing, screening, interviewing, and placing candidates, while keeping track of your progress and performance. That’s why you need an efficient recruiting CRM (Customer Relationship Management) tool.
But how does customer relationship management work? And what qualities should a recruitment CRM tool possess? In this article, we will answer these questions and provide you with a guideline for choosing the best recruiting CRM tool for your needs.
What Is Recruitment Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is the process of managing interactions with potential and existing customers throughout the recruitment process. Customers can be hiring managers or recruiters’ clients who need to fill open positions.
Customer Relationship Management can have positive results for recruiters, such as:
- Reducing the time and cost of hiring by streamlining and automating the recruitment workflow.
- Enhancing the employer brand by showcasing the company’s culture, values, and opportunities.
- Boosting recruitment performance and ROI by using data-driven insights to make informed decisions.
Establishing and Maintaining Relationships with Hiring Managers
Establishing and maintaining relationships with hiring managers can be challenging for several reasons, such as:
Building Trust and Rapport with Hiring Managers
Hiring managers want to work with recruiters who understand their needs, respect their time and deliver results. Establishing and maintaining relationships with hiring managers can help you communicate effectively with them by providing them with regular updates, feedback, and reports on your recruitment process.
Maintaining Hiring Manager Loyalty and Retention
There is a chance that your hiring managers switching to another recruiter or agency if they are not satisfied with your service or if they find a better offer elsewhere. Establishing and maintaining relationships with hiring managers can help you retain them by creating long-term relationships based on value and satisfaction.
Recruiting CRM Tools
A recruiting CRM tool is a software application that helps recruiters manage their relationships with hiring managers throughout the recruitment process. It typically integrates with other recruitment software, such as Applicant Tracking System (ATS), to provide a comprehensive solution for recruitment needs.
A recruiting CRM tool can help recruiters to:
- Communicate effectively with hiring managers by providing them with regular updates, feedback, and reports on the recruitment process.
- Build trust and rapport with hiring managers by understanding their needs, expectations, and preferences.
- Retain hiring manager loyalty and satisfaction by creating long-term relationships based on value and results.
- Submit candidates to hiring managers and get feedback using email templates or forms.
- Generate invoices and contracts for hiring managers using templates or custom fields.
A recruiting CRM tool can also help recruiters to manage their interactions with hiring managers in a structured and efficient way.
How to Choose a Recruiting CRM Tool
Choosing the right recruiting CRM tool for your needs can be challenging, as there are many options available in the market. However, here are some factors that you should consider when evaluating different tools:
- Features: The features of a recruiting CRM should match your hiring goals and processes. For example, if you want to automate your email campaigns, you should look for a tool that allows you to create and send customized emails based on triggers or workflows.
- Ease of use: The user interface of a recruiting CRM tool should be intuitive and user-friendly. You should be able to navigate the tool easily and perform tasks quickly without requiring extensive training or support. The tool should also integrate well with your existing recruitment software and systems without causing any compatibility issues or data loss.
- Scalability: The capacity of a recruiting CRM tool should be able to accommodate your current and future recruitment needs. You should be able to add more users, clients, or candidates without compromising the performance or security of the tool. The tool should also be able to handle high volumes of data and traffic without crashing or slowing down.
- Cost: The price of a recruiting CRM tool should fit your budget and provide value for money. You should compare the costs of different tools based on their features, functionality, and quality. You should also consider the hidden costs of using a tool, such as maintenance fees, upgrade fees, or subscription fees.
Using Manatal’s Recruiting CRM Tool
Now that you have an idea of what a reliable recruiting CRM should be, it may still be a bit tricky to pick the one suited your needs the most, with many tools available on the market. Among the sea of recruitment tools, Manatal is the one you might like to check out. Why? Manatal is a cloud-based ATS that comes with a built-in recruiting CRM tool.
With Manatal Recruitment CRM, you can:
- Create and manage multiple client accounts with different settings and permissions.
- Organize your clients into groups based on their industry, location, or other criteria.
- Assign roles and responsibilities to your team members based on their client accounts.
- Track all interactions with your clients using notes, comments, or tags.
- Generate invoices and contracts for your clients using templates or custom fields.
- Send automated emails to your clients using predefined templates or custom messages.
- Monitor your client satisfaction using ratings or feedback forms.
- Analyze your customer relationship management performance using reports or charts.

Wrapping Up
Customer relationship management is an essential process for any recruiter who wants to build and maintain strong relationships with their customers or hiring managers. It can help you find qualified candidates faster, communicate effectively with your customers better, and optimize your recruitment strategy smarter.
However, managing customer relationships manually can be time-consuming and error-prone. That’s why you need an efficient recruiting CRM tool to automate and streamline your tasks and improve your outcomes.
When choosing the right recruiting CRM tool, you should consider its features, ease of use, scalability, and cost, and compare different options based on your needs and preferences.
One of the best options available in the market is Manatal, a cloud-based recruitment solution that comes with a built-in recruiting CRM tool. It can help you manage your entire recruitment process from sourcing to hiring, while providing you with a comprehensive solution for customer relationship management.
Manatal’s CRM tool is easy to use, scalable, and cost-effective. You can start a 14-day free trial with Manatal today and for yourself how it can transform your recruitment within a few clicks.