Social media is not only a great way to connect with your customers and promote your brand, but also a powerful tool to attract and recruit the best talent for your company. According to LinkedIn, 86% of job seekers search for opportunities through social media. At the same time, more than 85% of recruiters and employers recognize it as extremely important in hiring. [1]
{{cta}}
But how do you create a social media post that stands out from the crowd and catches the attention of your ideal candidates? How do you showcase your company culture, values, and benefits in a way that resonates with your target audience? And how do you measure the effectiveness of your social media recruitment strategy?
In this article, we will show you some great examples of job posts on social media, along with some tips on how to use each one. We will also share some best practices on how to use social media to attract the right candidates for your company.
YOU MIGHT LIKE: Social Recruiting: A Modern Hiring Method for Recruiters
List of Inspiring Job Posts on Social Media
Here are some examples of job posts on different social media platforms that have generated a lot of engagement and interest from potential candidates. We have included screenshots of each post, as well as some observations and tips on what makes them effective.
Example 1: Netflix on LinkedIn
This post by Netflix on LinkedIn is a great example of how to use storytelling and humor to showcase your company culture and values. The post features a video of a Netflix employee who shares his experience of working at the company, along with some funny anecdotes and insights.
Some of the key elements that make this post successful are:
- The use of storytelling: Storytelling is a powerful way to capture the attention and emotions of your audience. By sharing a personal story of an employee, Netflix gives a glimpse into what it's like to work at the company, and what kind of people they are looking for. Storytelling also helps you create a connection with your audience, as they can relate to the challenges and successes of the employee.
- The use of humor: Humor is another effective way to make your post stand out and memorable. By adding some jokes and funny moments to the video, Netflix shows that they have a fun and relaxed work environment, where employees can be themselves and enjoy their work. Humor also helps you create a positive impression and mood for your audience, which can influence their perception of your company and brand.
Example 2: HP on Facebook
Another great example is a video post from HP on Facebook. The video features the multinational tech company’s employees from different backgrounds, including LGBTQ+, women, and people of color. This emphasizes HP’s commitment to diversity and inclusivity, highlighting the different perspectives of its team members.
Some of the key elements that make this post successful are:
- Production quality: The video format is engaging and eye-catching, making it stand out among other job posts. HP added quality to this video post with color grading and background music.
- An inspiring speech: HP added a human touch to its job post video. Right from start to end, we would hear HP’s Chief Diversity Officer’s voice guiding the audience through the company’s mission of encouraging and cultivating a diverse and inclusive work environment with its arms open for talents from all walks of life.
How to Use Social Media to Attract the Right Candidates
Now that you have seen some examples of highly engaged job posts on social media, here are some best practices on how to use social media to attract the right candidates for your company.
- Define your employer brand: Before you start posting on social media, you need to define your employer brand, which is the reputation and image of your company as an employer. Your employer brand should reflect your company culture, values, mission, vision, goals, benefits, and perks. Your employer brand should also be consistent and aligned with your overall brand identity and voice.
- Choose the right platforms: Depending on your industry, niche, and target audience, you need to choose the right social media platforms where you can reach and engage with potential candidates. For example, if you are looking for professionals and experts in your field, LinkedIn might be the best platform for you. If you are looking for creative and visual talent, Instagram might be the way to go. Or If you are looking for young and tech-savvy talent, Twitter could be the right place for your campaign.
- Create engaging content: Once you have chosen the right platforms, you need to create engaging content that showcases your employer brand and attracts potential candidates. You can use different types of content, such as videos, photos, stories, testimonials, blogs, podcasts, webinars, or live streams. You can also use different formats, such as stories, reels, carousels, or polls. You should also use captions, hashtags, emojis, and calls to action to convey your message and invite your audience to take action.
- Interact with your audience: One of the most important aspects of social media is interaction. You need to interact with your audience by responding to their comments, questions, messages, and feedback. You should also encourage them to interact with you by asking them questions, conducting surveys, hosting contests, or creating challenges. Interaction can help you build relationships and trust with your audience, as well as generate more engagement and exposure for your content.
- Measure and optimize your results: Finally, you need to measure and optimize your results by using analytics and tools to track and evaluate your social media performance. You should measure metrics such as reach, impressions, engagement, clicks, conversions, and hires. You should also optimize your content and strategy by testing different variables, such as timing, frequency, format, tone, and message. Optimization can help you improve your results and achieve your goals.
LEARN MORE: Social Recruiting 101: A Guide for Recruiters
PODCAST: EP26: Hubspot - Keeping the Employer Brand Relevant (with Ashlee Gerow)
Leverage Manatal for Your Social Recruiting
If you want to take your social recruiting to the next level, you need a powerful and easy-to-use tool that can help you manage and optimize your social media campaigns. That's where Manatal comes in.
What is Manatal? To put it simply, it is an Applicant Tracking System specifically designed to help recruiters and companies find, attract, and hire the best talent for their positions. When it comes to hiring through social media, Manatal is packed with many features and abilities, such as:
- Social Media Integration: Manatal allows you to integrate your social media accounts with your recruitment software, so you can easily post your job ads on multiple platforms, such as LinkedIn, Facebook, Twitter, and Instagram. You can also track and measure the performance of your social media posts, such as views, clicks, applications, and hires.
- Social Media Sourcing: Manatal enables you to source candidates from social media platforms, such as LinkedIn, Facebook, Twitter, and more. You can use advanced filters and keywords to find the most relevant and qualified candidates for your positions. You can also import their profiles and resumes to your Manatal database with one click.
- Social Media Enrichment: Manatal enhances your candidate profiles with social media data, such as photos, skills, interests, education, and work history. You can use this data to get a more complete and accurate picture of your candidates, as well as to assess their fit and potential for your company and culture.
- Social Media Engagement: Manatal helps you engage with your candidates on social media platforms, such as LinkedIn, Facebook, Twitter, and Instagram. You can send personalized messages and invitations to your candidates, as well as share relevant content and updates with them. You can also use Manatal's AI-powered chatbot to automate and streamline your communication and screening process.
LEARN MORE: Manatal: The Best Social Recruitment Software in the Market
Learn more about Manatal’s innovative features that could help you ace your social recruiting by starting a 14-day free trial and discovering the right candidates within a few clicks.
Citations:
.png)
.webp)
.webp){kind=logo}
.webp)
.png){kind=small}
