A job posting or a job ad is an advertisement targeted towards recruiting talent for an open position in a company. Job postings are produced by the human resources department and include information such as requirements, qualifications, work hours, and compensation of the position. There are two main types of job postings, internal and external job postings.
A well-written job posting is critical for attracting the most qualified candidates. Job postings should include a clear description of the vacant position as well as the requirements and qualifications. Below, are the key components that should be included in job postings:
The most effective job posting usually include the following:
Internal job postings are private and only advertised within the company itself. This provides current employees the opportunity to transfer throughout the organization and compete for the job before it is advertised to the general public. These can be shared on your employee portal for example.
External job postings allow candidates from outside the company to apply to open positions. External job postings can be found on a wide range of platforms such as online job boards, websites, or career pages.
A key channel for organizations to develop a sustainable Talent Acquisition funnel is career pages. A well-designed career page is a hiring company's most effective tool for building and maintaining its employer brand. No other employment platform has the same amount of information, customizability, or potential for traffic development.
Manatal for example offers a customizable career web pages builder (requires no technical knowledge to use) that lets you list your current job opening, showcase your brand, drive organic web traffic, and provide interested candidates with an unparalleled candidate experience. Within a career page, employers can:
You can read more about how Manatal can help you build your company's career page here.
A job board is a website where employers post job openings for job seekers to apply for. Job seekers can utilize job boards to look for fresh job openings in their location, expertise, and industry.
Depending on the job board, posting a job can be done for free, for a fee, or both. Typically, free posting will result in jobs being arranged by the posting date. On the other hand, paid job ads will benefit from increased visibility hence companies should not underestimate the power of paid posting even though the investment is higher.
There are different types of job boards such as general, local, and specialized job boards.
General job boards
If you're looking for individuals from a wide range of demographics, general job boards are the way to go. Glassdoor, Indeed, and Monster, are some of the most well-known general job board sites.
Specialized job boards
There are a number of specialized job boards dedicated to certain employment sectors. Specialized job boards are industry-specific, which means you’ll be able to find relevant applicants with the experience and qualities you need. Here are some examples of specialized job boards.
Local job boards
Local job boards allow job seekers to search for open positions in a specific geographic area. This is beneficial for companies for example that have multiple branches in different locations as these job boards will most likely attract individuals from that area, or people that plan to move there.
In conclusion, job postings are used to find talent for a vacant position in an organization. The human resources department is responsible for the job postings and making sure they contain the necessary details of the job such as qualifications, requirements, work hours, and compensation. The two main types of job postings are internal and external job postings. Internal job postings focus on hiring people within the organization while external job postings recruit job seekers outside the organization through multiple platforms such as online job boards, websites, or career pages.