Applicant Tracking System

Benefits of ATS in Engaging and Managing Clients

Nowadays, recruitment goes hand in hand with technology. Tech tools enable hiring managers and recruiters to automate tedious activities and focus on human-centric elements of the hiring process.

Without it, they would need more time to attract qualified candidates and move them through different recruitment stages. HR technology is among the crucial elements of efficient candidate selection and positive job applicant experience.

The ATS market continues growing and attracting users due to its capability to streamline recruitment processes, perpetuate an efficient collaboration, and improve the quality-of-hire. This software helps with various hiring aspects, including candidate sourcing, data collection, prospect organizing, and screening. 

You can use an ATS to track communication with job applicants, filter resumes, decrease the time you need to fill a job opening, and identify the most compatible individual. However, you can also rest assured that this platform will give you meaningful insights and help detect potential pain points. 

Recruitment ATS includes a holistic pipeline, giving you straightforward access and a view of team performance and candidate progress. The platform also offers reports and analytics, resulting in an in-depth understanding of your processes and what requires tweaks. 

But an ATS works even better with Customer Relationship Management software (CRM) as you mustn’t neglect your clients and leads. Many vendors offer it as an integration, enabling customers to have well-rounded software.

An ATS with a CRM combines their best features, creating a stellar candidate and client experience. Moreover, this combination increases engagement and makes collaboration management seamless.

The Difference Between ATS and CRM

Although ATS and CRM complement each other’s features, they’re inherently different. The former is candidate-oriented, and the latter centers around collaboration with customers. 

Both systems have numerous features and functions that streamline recruitment and make communication more efficient. However, the ATS centers around making the selection process and candidate tracking easier.

It’s also a stellar solution for finding top talents across multiple sources, including social media and premium job boards. Thanks to this platform, you can add public data of job applicants to their profiles and store everything in an easy-to-access dashboard. 

Thus, you can avoid using various apps separately to analyze incoming job applications or communicate with the candidates. Instead, you can do everything using your ATS due to its ability to centralize candidate information. 

Recruitment software also offers an AI-based search, enabling you to select specific job titles, locations, seniority, and much more. However, the intelligent algorithms also match the most qualified candidates with compatible job openings.

That way, it saves your time and lets you focus on other activities that add business value, such as employee onboarding, performance improvement, and L&D programs. The ATS has more ways of speeding up dull activities. 

For example, you can send emails to your contacts via the platform without logging out or changing the app. As a result, communication with job applicants and team members becomes more dynamic and encounters no setbacks. 

That results in a better candidate experience, quality-of-hire, and lasting connections. It’s essential to keep job applicants updated about the selection process progress and send them updates.

You don’t have to worry about that responsibility with an ATS because it will remind you if you forget. But that leads to more benefits, such as a reputation boost.

When job applicants have a pleasant candidate experience, they’ll be more likely to recommend you and share good reviews. That will attract more top talents, but it will also stimulate consumers and clients to have a more favorable perception of your company. 

On the other hand, a CRM provides tools that help convert leads into business partners, increase customer retention, and improve sales. It allows you to track and manage your clients since you first come in contact and throughout your collaboration. 

Thus, you can customize sales funnel stages to get the best outcomes, add contacts, and ensure you keep everyone in the team in the loop. Since the ATS helps maintain regular communication with the clients, you’ll never have doubts about the job opening requirements, ideal candidate profile, or other significant details. 

Combined, ATS and CRM features help you maintain a high engagement and productivity level. Here’s how. 

Manatal’s ATS & CRM Features That Enable Customer Engagement and Management to Thrive

Team Chat

Efficient internal communication is the backbone of successful external collaborations and agreements. Candidates and customers typically don’t know what’s going on in the background and how much effort it takes to have every team member on the same page about recruitment issues. 

But handling the selection process and keeping in touch with stakeholders requires a lot of back-and-forth scheduling, compromises, and data sharing. Thus, open communication is necessary for preventing data silos and a unilateral approach to selecting candidates.  

That’s why it’s crucial to have tools that accommodate regular discussions and efficient interactions. Manatal’s ATS and CRM offers team chats, allowing teams to talk while browsing a candidate’s profile or share relevant data.

Moreover, this tool enables you to tag designated recruiters and hiring managers or make case-specific comments. The platform will store the communication history, ensuring you have everything in one place and can access it anytime.

Integrated Emails

Recruiters should minimize the number of activities and platforms they use to generate higher productivity, efficiency, and performance. This makes things move faster for the candidates as well. 

Recruitment software enables email integration and saves HR professionals from switching between multiple apps to send messages and communicate with teammates and job applicants. Thanks to that, they can use one inbox only and prevent information from getting lost. 

Thus, ATS and CRM offer templates recruiters can share across the organization and keep everyone on the same page. As a result, they ensure clients get the best experience and get a timely response from the designated team member.

Customizable External View

Recruitment ATS and CRM help recruiters and hiring managers to keep clients in the loop by providing a customizable external view. That way, customers can follow the progress and access relevant data. 

But they can also share information that affects workflow, priorities, and objectives. Thanks to that, HR professionals get a better understanding of the ideal candidate profile and can meet the expectations of their clients.

However, these systems also enable them to share a customized view with their team members and relevant third parties. Recruiters can benefit from the roles and permissions function to ensure they give access only to designated individuals. 

Sales Reports and Analytics

Successful recruitment and external collaboration depend on having valuable insights into the hiring process and team performance. ATS and CRM allow recruiters to evaluate and benchmark their sourcing and job application channels.

Detailed recruitment data and reports help HR professionals identify bottlenecks in their hiring funnel and actionable solutions. Moreover, they can leverage CRM tools to see how much time recruiters took to move every customer through different pipeline stages. 

As a result, recruitment agencies can improve their processes and provide a better customer experience. That increases credibility, trust, and engagement. 

Customer Lifecycle Tracking

Nurturing positive relationships and tracking progress should start from the time a recruitment agency adds leads to the platform. CRM enables your team to monitor the customer journey throughout the sales funnel and respond adequately to their needs.

They can also create detailed client profiles, have all the data they need in one place, and access relevant information when needed. That way, the recruitment team always has relevant insights guiding them in providing the best experience to their customers. 

Mass Emailing

Agencies  can improve on efficiency by ensuring they are consistently notified of progress pertaining to their campaigns. As a result, they foster regular communication, keep everyone updated, and ensure their clients have relevant information about the recruitment process. 

Email Marketing Integration

Recruitment CRM also helps companies and recruitment agencies reach potential prospects and attract them with engaging reports, surveys, and other content. Email marketing integration allows sending newsletters and documents to customers, nurturing engagement, and keeping them informed. 

Multilingual Support

Companies and recruitment agencies should share data with their clients and attract leads without language barriers. Recruitment CRM provides these benefits thanks to multilingual support.

That way, HR professionals can add contacts, candidates, departments, and jobs using different languages. Thus, that makes things easier for international team members, ensuring a seamless collaboration. 

How CRM Tools Foster Customer Management & Engagement

Recruitment CRM offers many valuable features and functions that help companies and recruitment agencies foster a stellar relationship with their leads and customers. Here’s how this software benefits them:

Regular Communication

Collaborative tools are among the most valuable features of a CRM. It makes communication easier within the team, ensuring everyone understands their tasks, including which clients to contact. 

However, users will also receive reminders that ensure they don’t forget important dates, meetings, and agreements. That’s necessary for showing clients a recruitment agency is responsible and has the highest level of professionalism.

CRM enables teams to track interactions with leads and buyers, providing a holistic customer journey overview. Thanks to that, they always understand what the next move should be and if they overlooked something. 

Keeps Everyone on the Same Page

Stellar customer experience doesn’t only come from an individual effort. Instead, it depends on a team’s ability to cooperate, compromise, and help each other.

Recruitment CRM provides tools that ensure everyone is on the same page and shares similar objectives. As a result, teams can meet the needs of their clients and foster greater customer success.

Improves Customer Service

Another advantage of a recruitment CRM is that it enhances business-customer connections by managing contacts and keeping critical client information in one place. That way, recruiters have relevant data at their fingertips, ensuring they’re ahead of their tasks. That helps them provide a better customer experience and nurture client satisfaction.

Increases Sales

Recruitment CRM streamlines the sales process, enables recruiters to be an efficient sales pipeline, accelerates tedious activities, and keeps all data in a centralized dashboard. As a result, companies and recruitment agencies can establish top-notch sales processes and increase productivity.

Boosts Customer Retention

It isn’t enough to find and convert leads. The critical task comes after, as companies and recruitment agencies must also retain them and foster customer loyalty. Otherwise, they could struggle with turnover and financial aftermath. But recruitment CRM provides invaluable customer data, helping users understand how to stimulate repeat business. 

Thus, they’ll spot issues before escalating, giving them time to find an adequate response. 

Provides Detailed Insights

Data is essential as it guides future actions, but companies should know what to do with it. Advanced CRM provides the necessary contextualization. 

It turns data into meaningful insights, offering actionable suggestions and helping users understand the metrics. Hence, they can identify the best strategies and tailor them to every customer.

Ensure Better Informed Decision-Making

Relevant and meaningful data supports efficient initiatives and leads to more informed decision-making. When companies and recruitment agencies have relevant customer and recruitment information, they become more confident about the next steps and can accelerate the process. 

Provides a Centralized Information Database

Recruitment CRM includes a centralized database that contains relevant customer information and enables easy access. That way, sales teams can see if clients are interested in specific products. 

But they can also find past interactions, allowing them to enhance their marketing and sales efforts. Thanks to that, users can avoid going through old records, documentation, and files. 

Boost Productivity & Efficiency

Recruitment agencies can reduce manual, and menial activities by making full use of a recruitment CRM. This automation enables recruiters to focus on human-centric tasks. As a result, team performance increases, boosting productivity, motivation, and efficiency.

It Makes it Easier to Turn Leads into Clients

Recruitment CRM provides an advantage in converting leads and increasing ROI. For instance, it simplifies the process and makes tracking potential prospects easier. 

Recruitment agencies can keep a record of their active leads, see progress, and ensure they understand the preferences of their clients. 

Ensures Better Customer Segmentation

A long and unfiltered contact list can be chaotic, making it challenging to find a specific client. Thus, recruitment agencies could struggle to understand what customers are interested to see in emails about new services.

But recruitment CRM allows you to segment the contact list according to your criteria, ensuring meaningful and personalized content and communication. 

Provides Sales Reports

Sales teams can seamlessly compile and organize information about leads and customers using a centralized dashboard and reports a CRM provides. That way, recruiters can manage sales pipelines and procedures.

Thus, sales and marketing managers in agencies will receive detailed reports about team performance, allowing them to provide efficient direction and feedback. 

Enables More Accurate Sales Forecasting

Sales reports are invaluable as they enable recruitment agencies to evaluate performance and make strategic plans and decisions. Moreover, they can leverage this CRM feature to detect key trends, set expectations for future sales performance, and implement goals that support those forecasts. 

Streamlines Internal Communication

Recruitment CRM facilitates communication between agencies and customers and accommodates internal collaboration within the agency. That helps teams be more efficient and allows managers to understand how recruiters communicate with potential prospects and whether their approach reflects company branding. 

What Companies Can Use the Benefits of CRM Tools

Recruitment CRM has many features that make it ideal for different business types. It helps direct the marketing strategy toward relevant leads, optimize the sales process, and streamline communication. 

Therefore, this software is beneficial for recruitment agencies, regardless of their size. But even freelancers, gig workers, and startups can use a CRM to improve their results and collaborate with clients. 

The platform supports centralized task management, data sharing, organization, and advanced analytics, making it a good choice for every business striving for success. However, some groups could find it more helpful than others, such as agencies with dedicated sales and marketing teams. 

For example, sales departments need tools that make contact management smooth. They also benefit from platforms that help foster positive customer relationships and increase revenues. 

Recruitment CRM provides an easy-to-access centralized dashboard that displays client information, key trends, and aspects that require extra attention. Thanks to that, sales teams can automate tedious tasks, enhance strategies, and improve customer experience.

On the other hand, commercial teams benefit from recruitment CRM thanks to the tools that help them identify, reach, and foster leads and convert them into clients. They can also track client-sales team interactions, analyze marketing campaigns, and maximize their efforts. 

Therefore, recruitment CRM is a good solution for every recruitment agency striving to boost efficiency and streamline hiring processes and collaboration

ATS and CRM features are essential for increasing candidate and customer engagement and making client management a seamless process. These systems are beneficial for businesses of different sizes and generate better recruitment outcomes. Manatal’s recruitment software combines ATS and CRM systems, ensuring companies improve customer attraction, retention, and loyalty of their job applicants.

Experiment with Free Trial today and discover the difference Manatal makes in the collaboration and hiring procedures.

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