Driving a 20% Increase in Placements Through Recruitment Automation

Introduction

Based in Bucharest, KreativeHR is a premier provider of full-service human resources and workforce solutions. Their expertise spans executive search, staffing, and RPO services for critical industries including IT, digital engineering, and manufacturing.

We spoke with Marian Pătrașcu, the Founder and Managing Partner of KreativeHR, to learn how his team modernized their infrastructure to better serve a national portfolio of clients.

The Opportunity: Shifting from Data Management to Human Connection

By 2021, KreativeHR was managing an impressive volume of candidates and clients across Romania. At the time, the team relied on traditional methods like manual folders, spreadsheets, and email chains to track their progress. While effective for a time, Marian recognized a significant opportunity to optimize his consultants' workflow.

The goal was to move away from administrative heavy-lifting and return the team's focus to their core mission:

• Workflow Optimization: Transitioning from manual CV tracking to an automated database.
• Process Efficiency: Reducing the time spent on data entry to allow for more high-touch engagement with candidates and clients.
• Modernized Compliance: Centralizing GDPR consent and candidate data into a single, secure environment.

"We wanted to spend more time being close to our clients and candidates," Marian explained. "The volume of data we were handling manually was high, and we knew a digital solution would allow us to be more flexible and responsive."

The Solution: A Unified CRM and Recruitment Engine

After evaluating five different Applicant Tracking Systems (ATS), Marian chose Manatal for its intuitive design and its ability to handle both the sales and recruitment sides of the business.

KreativeHR leveraged Manatal as a strategic hub to:

• Bridge Sales and Recruitment: Using the CRM features for client acquisition while simultaneously managing the candidate lifecycle.
• Enhance Communication: Implementing automated triggers so that candidates receive updates the moment they move to a new stage in the funnel.
• Streamline Training: Because the platform is intuitive, new consultants at KreativeHR are onboarded quickly, making Manatal a foundational part of their professional development.

The Results: Achieving Peak Performance

The transition to Manatal unlocked a new level of productivity for the KreativeHR team. By automating the "data management" aspect of the job, the consultants were able to handle more projects with greater precision.

The most notable outcomes include:

• 20% Increase in Placements: With the exact same headcount, the team successfully increased their placement rate by a fifth.
• Improved Candidate Engagement: Automation ensured that every candidate remained informed, enhancing the firm's reputation in a competitive market.
• Total Operational Visibility: The team can now see exactly where every candidate stands in the process at a glance, eliminating the need for manual status updates.

"Comparing our performance before and after Manatal, even with the same team of consultants, we saw a 20% increase in the number of successful placements." — Marian Pătrașcu

The Future

KreativeHR continues to grow its national presence in Romania, with Manatal serving as the backbone of their operations. As they expand into new industries and seniorities—from entry-level to C-suite—the firm relies on Manatal’s evolving feature set to ensure they remain the most "creative" and efficient partner for their clients.