Promoting Employer Branding email template

Why does it matter?

Employer branding is crucial in attracting top talent to your organization. A strong employer brand attracts candidates and retains current employees, enhances the company's reputation, and improves business performance.

As a hiring professional, you play a significant role in promoting your company's employer branding.

When to send?

You can send an email promoting your employer branding at any stage of the recruitment process, including when:

• Reaching out to potential candidates on social media or LinkedIn
• Sending initial recruitment emails
• Inviting candidates for interviews
• After the interview process is complete
• Following up with applicants who were not selected
• To current employees as part of an internal communication initiative

What to include?

When promoting your employer branding, it's essential to highlight what makes your company unique and attractive to employees.

Consider including the following:

• Company culture and values
• Employee benefits and perks
• Career growth and development opportunities
• Diversity and inclusion initiatives
• Community involvement and social responsibility efforts

Template Email

Dear [Candidate/Applicant/Employee],

I hope this email finds you well. As a hiring professional at [Company Name], I wanted to share with you some of the exciting initiatives we have in place to promote our employer branding.

At [Company Name], we take pride in our unique company culture and values. We strive to create an inclusive and diverse workplace that fosters growth and development for all of our employees. We offer competitive employee benefits and perks, such as [specific benefits/perks], and are committed to giving back to our community through our [specific community involvement/social responsibility initiatives].

Whether you are a potential candidate, an applicant, or a current employee, we want you to know that we value your contributions and are committed to providing you with an exceptional workplace experience.

Thank you for being so interested in [Company Name], and we look forward to potentially welcoming you to our team.

Best regards,

[Your Name]

[Your Title] at [Company Name]