Social media managers utilize a range of skills to build and sustain a company's reputation and engage customers on social media platforms. These skills include leadership, communication, technology, data analysis, and interpersonal skills.
Behavioral or situational questions
- How have your prior positions involved interacting with customers and social media influencers?
- How well-versed are you in the target demographic of the social media platforms you handle?
- Do you prefer to work alone or in a team?
- How do you feel about our recent social media activities? How would you improve this?
- Recall a time when you had to deal with a client's issues on social media.
- How do you make sure you keep up with changes in your field?
Skill related questions
- What social media management software are you conversant with?
- What are some of the key parameters you monitor when examining social media?
- Describe SEO and how it relates to social media.
- What platform and tools would you recommend for your team to use for data collection and analysis?
- How can you choose the social media platforms that a company should leverage?
- Describe the top five qualities a social media manager should possess.
General questions
- In your opinion, why are you the best person for this job?
- What would be your top priority if you were employed within your first few months of employment?
- If I were a prospective client, how would you sell your product to me?
- If you are hired, what targets would you set for our social media profiles, and how do we know if you've succeeded?
- How do you keep up with the latest social media developments and trends?
Conclusion
Use this social media manager interview question template to find the best talent for the job. Be sure to modify or add more questions based on the unique culture of your company.