SEO Specialist job description

Use this SEO Specialist job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
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Job brief

We are seeking a creative and insightful SEO Specialist to optimize the company’s content to generate more website traffic. The SEO Specialist must have a deep understanding of how to use SEO to its full capacity and develop high-quality content.


  • Develop high-quality informative content optimized with relevant keywords.
  • Review and update existing content if necessary.
  • Research keywords and other internet trends for content production.
  • Analyze website traffic to determine areas of improvement.
  • Update management periodically on the progress of website traffic.
  • Utilize SEO for non-blog posts including social media posts.
  • Recommending modifications to the website's layout, architecture, linking, content, and other comparable elements.
  • Examining and evaluating the backlinking profile of competitors.


  • Bachelor's degree, ideally in Marketing
  • Past experience at optimizing content for SEO
  • Understanding of SEO
  • Proficient with Google Analytics
  • Able to multitask and meet targets
  • Knowledge of digital marketing techniques 
  • Experience with A/B testing

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