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Vice President (VP) of Marketing job description

Use this Vice President (VP) of Marketing job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
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Job brief

We are in search of a Vice President (VP) of Marketing to monitor and lead our marketing department. You will need to create and execute marketing strategies and to ensure they remain effective.

Responsibilities

  • Craft and execute marketing strategies to improve brand awareness.
  • Assure that the present and long-term objectives of the company are being followed.
  • Conduct analysis of data to develop the marketing department’s budget.
  • Build relations with stakeholders and the media to implement public relations strategies when necessary.
  • Supervise all marketing campaigns and improve them when possible.
  • Make marketing projects a priority and assign resources appropriately.
  • Compose presentations and reports on a regular basis regarding marketing metrics to management.
  • Perform market analysis to determine opportunities and issues to expedite growth.
  • Report ideas and updates on marketing activities to the executive board.
  • Predict employment requirements of the marketing department and ensure appropriate employment practices are carried out.
  • Take part in the regular planning of the company's mission with executives.
  • Keep track of competitors’ activities in the marketplace.

Requirements

  • Master’s degree in Marketing or a related field
  • 10+ years of marketing experience
  • 3+ years of management experience
  • Background in designing and executing marketing strategies from beginning to end
  • Deep knowledge in Search Engine Optimization (SEO)
  • Outstanding written and communication abilities
  • Leadership abilities and a strong growth mindset

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