As recruitment companies and headhunting firms, it’s not always just about the candidates. The recruitment function also requires efforts on the client front in order to achieve overall success. With hiring campaigns here and there, there’s just more data to consider collectively than just focusing on internal recruitment.
Managing client data can be overwhelming in large volumes. To avoid any sort of critical issues and organize all needed information efficiently, integrating a recruitment CRM is indispensable.
In this article, we’ll deep dive into everything you need to know about recruitment CRM. From what it encapsulates to what it does and down to the best tips to maximize the software, we’re laying down all the nitty-gritty for you to succeed in the recruitment sphere.
- – A Beginner’s Guide to Recruitment CRM
- – What is Recruitment CRM?
- – Recruitment CRM and the Remote Hiring Model
- – Reasons Why You Need Recruitment CRM
- – Reasons Why You Need Recruitment CRM for Your Recruitment Agency
- – Common Headhunting Agency Mistakes that Recruitment CRM Prevents
- – Starting a Staffing Agency and how Recruitment CRM helps
- – Best Practices to Using Recruitment CRM
- – How to Earn New Clients through Recruitment CRM Integration
- – How to Build Stronger Client Relationships through Recruitment CRM
- – Tips to Selecting the Best Recruitment CRM
What is Recruitment CRM?
Recruitment Customer Relationship Management (CRM) is a software that helps recruitment agencies manage clients and leads. It’s generally leveraged to aggregate and organize client data ultimately to enhance sales productivity and devise strategies on how to improve business relationships with them.
It’s not to be confused with candidate relationship management tools, albeit its same acronym. This recruitment software solely concentrates on clients, which provides a unique opportunity for agencies that use it to land deals more effectively and in greater quantity.
Remember: Recruitment CRM allows you to nurture and manage customers from prospect to clientele, a pipeline that is customizable to fit your own sales process.
Advantages of Using Recruitment CRM
Detailed client profiles
This is one of the most powerful benefits to using a recruitment CRM. Having detailed client profiles provide a useful hiring solution to recruiters in many ways.
Users will be able to create a common customer network in a single searchable database. This contains all information relevant to the hiring campaigns. For example, points of contact and their status in your own sales pipeline. This applies to either established clients you’ve worked with for years or prospects you’re working on converting.
This is one of the most powerful perks of adopting a recruitment CRM. It creates a solution for recruitment agencies to manage their clients better and boost sales. Even the distinguished company, Deloitte, stated that client-centric approaches are 60% more profitable compared to companies not focused on the customer. A recruitment CRM makes this approach way easier.
Keeping customers engaged and informed
To provide the best customer experience, ensuring that customers are constantly engaged and informed is a must. Recruitment CRM allows users to do this and keep all parties involved on the same page in all ways always. For example, recruiters can update clients or leads about progress via email.
We know that a business relationship that keeps customers involved is going to be more profitable. As such, it’s going to be useful for users of recruitment CRM to organize and manage client projects– whether they are niche headhunting or large-scale recruitment!
Recruiters will be able to invite clients and points of contact to collaborate on the platform through a dedicated guest portal. This gives them a view of the recruitment campaign progress and eventually permits them to contribute to the operations through internal communication tools.
This is great because facilitating these activities keeps everyone informed and clients are able to track progress with ease.
Boosting internal collaboration
Beyond reinforcing client relationships and contributing to the collaborative aspect of talent acquisition, recruitment CRM makes teams significantly more efficient and more collaborative.
At times, internal communication, especially for large-scale projects, can be an issue if not managed correctly. The very concept of multiple client campaigns being conducted at the same time can be intimidating. Recruitment CRM centralizes all client data on one platform, allowing for quick project takeover with little complications since all project details are readily available.
But most importantly, it gives an understanding of the general campaign progression for everyone involved. The agency’s management and decision-makers are able to monitor their team’s progress, just as clients are able to track and monitor the agency’s work.
Effective client relationship management
There are many factors in maintaining a positive relationship with clients. It goes beyond adopting a civil approach to communication. Creating, testing, and implementing the structure and process of the recruitment CRM are the core challenges. Not to add leading and training your team on how to go about them! Recruiters should always account for long-term campaign goals for employees– whether or not the management changes.
While these would help foster an internal process to last even years later, they would also provide valuable insights regarding how the company intends to track, monitor, and assess relationships with clients. And, take note that such insights can lead to recruitment software solutions.
Basically, recruitment CRM solutions can be an effective way in developing client relationship management processes.
Disadvantages of Using Recruitment CRM
There is no known disadvantage to using recruitment CRM. In fact, it’s a low-cost yet high impact hiring solution that is beneficial to recruiters in many ways.
As mentioned above, it tackles different fronts of the recruitment process. From managing prospects and existing clients to bolstering internal procedures, recruitment CRM gives businesses a higher ROI. We’re well aware that companies with a client-centric approach are 60% more profitable than those that are not!
Recruitment CRM and the Remote Hiring Model: What’s the Connection?
This new normal is the ultimate test for companies to check their adaptability in shifting their operations. With the office to remote set-up, it’s an unexpected occurrence that requires a lot of planning.
For recruitment agencies, the challenge extends to handle or appease anxious clients and wary candidates. Another thing is the combination of uncertainties that can make day-to-day work erratic. To that end, we’ve opted to discuss how recruitment CRM streamline operations for companies shifting to a remote work model.
Recruitment CRM helps with the following 3 C’s:
- 1. Centralizing data & easy software integration
- 2. Cloud-based access
- 3. Converting leads into clients successfully
Reasons Why You Need Recruitment CRM
A powerful applicant tracking system can be an essential element at the center of any well-crafted recruitment strategy. Its potential as a database, hiring tool, and assisting workforce make it a central platform capable of managing incredible amounts of data.
With candidate and GDPR compliance tracking, screening, assessment, and hiring processes all centralized in one platform, an ATS can provide all the core elements your team needs to recruit effectively.
Recruitment software solutions have been proven a solid foundation for recruitment and more companies are beginning to see the benefits of adopting one. However, just as ATS functionalities can be essential, customer relationship management software (recruitment CRM) provides even more opportunities for growth.
Here are the reasons why you need recruitment CRM:
- 1. Effective collaboration
- 2. Client journey
- 3. Superior customer relationships
- 4. Credibility and trust
Reasons Why You Need Recruitment CRM for Your Recruitment Agency
Recruitment agencies that use recruitment CRM yield better results than those that don’t.
With its powerful capabilities, recruitment CRM aids in promoting effective team collaboration, satisfying customer journey, strong customer relationships, and lasting brand credibility and trust. You can read more about it here.
Working without utilizing recruitment CRM or any other HR software makes the business operations more manual– demanding more time and effort in achieving otherwise what could have been the same, or even better, results!
As a starting headhunting agency, you must do whatever you can to establish and maintain a good start for your business. This is where recruitment CRM comes in.
- 1. Helps track and manage customers more efficiently
- 2. Register and access customer data with just a few clicks
- 3. Converts leads for overall company success
- 4. Promotes team collaboration
- 5. Automated features that boost sales productivity
Common Headhunting Agency Mistakes that Recruitment CRM Prevents
While everyone knows just how important maintaining robust client relationships can be, there’s just enough room for error as there is for improvement. The issue is that some common mistakes that recruitment agencies can make, end up pushing valuable clients in a competitors’ direction.
Here are 4 common mistakes that headhunting agencies:
- 1. Data inaccuracy
- 2. Subpar communication
- 3. Inadequate recruitment CRM training
- 4. Blindly choosing a recruitment CRM software
Starting a Staffing Agency and How Recruitment CRM Helps
Not only is it a solution that meets a specific need, but it’s also a path of improvement regardless of whether your company can function without it or not. The fact that 73% of companies say client experience is a major factor in their decision-making process, as published by PWC, should be enough of a sign that adopting a recruitment CRM can only affect positive change.
You’re already on the metaphorical train platform. The question is whether you want to board the same train as everyone else and hire through traditional and outdated methods or opt for a faster, more efficient option.
Centralized client data
Managing data in such a way that it remains readily accessible to any member of the team is a recruitment agency’s bread and butter. In order to ensure that operations flow smoothly, it’s important to centralize client data on one platform. This eradicates the issues mentioned above regarding data hunt and communication difficulties. In more ways than one, a recruitment CRM saves your recruiters valuable time that’s better utilized for the candidate’s side of the process.
In fact, using a recruitment CRM to maintain an up-to-date client profile saves more time than it appears. With all information aggregated, recruiters and sales professionals can collaborate on each project, communicate directly with each other regarding client tasks and even maintain a record of communications so that it may be leveraged in the future.
Conversion, retention, and ROI
Beyond the practicality of day-to-day optimization, recruitment CRM can be an advantage in terms of converting leads, retaining valuable clients, and increasing ROI.
It simplifies the conversion process as it makes tracking leads much simpler. For example, Manatal’s recruitment CRM tool allows users to maintain a record of their active leads in various stages through a conversion pipeline view. According to our research, such software can boost conversion rates by 300%.
In terms of retention, a recruitment CRM helps your business display progress easily, showcase results, and keep track of client preferences. Though the data is very likely gathered by your recruiters, these are all elements that your sales team can leverage in their communications.
According to research conducted by Nucleus, a CRM’s average ROI is $8.71 for every dollar spent. On the other hand, other sources state that CRM applications are capable of increasing revenue by up to 41% per sales representative.
Best Practices to Using Recruitment CRM
When you keep your customers happy, it establishes brand loyalty and retention by as much as 27%. Since both positively affect a company’s profitability, utilizing the tool has become a widely-used management strategy. Even just a 5% increase in customer retention can boost revenue by up to 95%!
With recruitment CRM, you can provide value to your target market by always keeping them engaged and informed throughout the whole sales funnel. In turn, it builds trust and credibility which leads to more projects and more clients; bolstering company success in a much scalable way.
Using it might be simple, but it’s still important to keep in mind these 10 best practices to fully maximize your software.
- 1. Set your goals and objectives
- 2. Get all the customer details right and complete
- 3. Make sure everything is cloud-based
- 4. Update and monitor progress daily
- 5. Automate tasks as much as possible
- 6. Keep communication transparent and consistent
- 7. Learn from analytics
- 8. Watch out for trends
- 9. Train staff
- 10. Invest in a scalable recruitment CRM
How to Earn New Clients through Recruitment Recruitment CRM Integration
There’s a number of recruitment, headhunting, and staffing agencies out there in need of a recruitment CRM to help them manage their prospects better. That’s why it’s relatively easy to acquire leads as recruiters. The actual challenge lies in converting them to be clients.
This phase is the hardest part as a lot of companies struggle with properly converting leads. It’s not an easy feat since there are so many factors to consider: customer satisfaction, work efficiency, and overall functionality match.
Customer satisfaction is self-explanatory. You have to keep them contented about your services throughout to be able to secure and sustain their interests. Like with all relationships, right? After all, that’s one of the keywords in Customer Relationship Management!
As for work efficiency, it highlights the benefits recruitment CRM can bring in making work easier. With the software, agencies must be able to save time and effort by cutting tedious tasks, so they can allot them to more important projects.
The latter speaks about how everything intertwined fits into the equation. At the end of the day, the goal is to make the agency say, “I need this recruitment CRM!”.
Sounds do-able enough? It is—just with the right recruitment CRM.
Here’s how Manatal can help:
- 1. Holistic Client Profile
- 2. Structure Sales Strategy
- 3. Track Lead-to-Client Journey
- 4. Communication and Activities
- 5. Leverage Stored Data
How to Build Stronger Client Relationships through Recruitment CRM
With that said, it’s now important to know how to build stronger client relationships. Your recruitment CRM will be essentially all you’ll need to do this.
Here are specific ways how:
- 1. Get to know how they work and what their process is
- 2. Communicate regularly and request feedback
- 3. Always deliver agreed-upon expectations
- 4. Emphasize your role in the relationship (Expert-client)
Tips to Selecting the Best Recruitment CRM
Now that you know all that you’ll need about recruitment CRM, it’s time to narrow down your choices in selecting the best one available in the market.
You shouldn’t just choose a recruitment CRM on a whim. You should have a criteria to follow that can adapt to your hiring needs and solve your day-to-day business challenges. With that in mind, allow us to share some tips on what you need to note when selecting such software solution:
- 1. Look for the ATS- recruitment CRM combination
- 2. Prioritize cloud-based recruitment CRM
- 3. Focus on leads & conversion
- 4. Consider the pricing
Without a question, Manatal definitely ticks all those boxes. It’s very affordable as compared to other recruitment SaaS. It starts at only $15/month and provides so much more than its value.
With its advanced functionality as an ATS and recruitment CRM, it gives recruitment agencies the edge in handling hiring in both candidate and customer front. This enables them to be successful overall without compromising one from the other.
You’ll definitely have more chances in converting prospects into clients and developing strategies in improving business relationships with existing ones.