Targeted Recruiting

What is Targeted Recruiting?

Targeted Recruiting is a recruitment strategy that defines the process of narrowing down the recruitment process in order to attract people with specific skills, personality traits, and other characteristics that can be linked with a job description. This approach has proved to be a useful tool in increasing the success of recruiting top talent.

Why is Targeted Recruiting important?

When efforts are focused on generating quality candidates instead of quantity, it ensures that the money is invested in the right talent and that it fulfills the expectations and requirements. A focused search on a smaller group of job candidates means that the time and effort put into recruitment will likely be much more worthwhile, compared to a broader form of recruitment. This helps manage the recruitment budget more efficiently, therefore, lowering the cost-per-hire of the organization.

Some examples of recruitment strategies are direct advertising, employee referral, working with recruitment agencies, and word-of-mouth.

Advantages of Targeted Recruiting

Improved quality of candidate profiles: A better quality of applicants is one of the most noticeable advantages of a targeted recruitment strategy. An employer does not need to sift through many unqualified candidates, as the job will only be shown to those who will likely meet the criteria that are specified. Instead, the vast majority of, if not all, applicants for the open position will be a solid fit for the organization.

Enhanced employer brand image: Targeted recruiting allows a company to establish its employer brand in front of a specific group of people who are in high demand in the market. As a result, developing a recruitment strategy that targets a specific industry or sector will help applicants become more familiar over time with the specific brand name. 

Ease in filling difficult positions: Developing an efficient, targeted recruitment strategy can help an organization in filling difficult-to-fill roles. This targeted recruiting helps eliminate the "post and pray" approach associated with posting for jobs.

Increase workplace diversity: Companies can improve their level of diversity in the workplace by ensuring that under-represented groups, such as ethnic minorities and or persons with impairments, are represented in the application pool. A diverse workplace offers multiple advantages, including lower attrition rates, increased morale, improved decision-making, and higher levels of engagement.

Conclusion

When it comes to recruiting and hiring great people, it’s important to be persistent and think outside the box. By using recruiting strategies such as a targeted recruitment process, companies can quickly discover and identify high-quality talent and professionals who are ready to join their team.