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SEO Analyst job description

Use this SEO Analyst job description template to advertise open roles for your company. Be sure to modify requirements and duties based on the unique needs of the role you’re hiring for.
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Job brief

We are searching for an SEO Analyst with strong analytical skills to analyze online marketing campaigns and come up with strategies to improve our online brand presence and ensure the best possible user experience.

Responsibilities

  • Generate new keyword ideas by conducting keyword research.
  • Conduct competitive analysis to identify gaps in our content.
  • Trace significant SEO metrics which include conversion rates, organic traffic, and time spent on the page.
  • Update old content by adding effective Calls to Action (CTAs) to increase engagement by users.
  • Report on performance metrics by comparing them to the company’s SEO benchmarking data and objectives.
  • Optimize pages for smartphone use.
  • Execute link building strategies and manage backlinks to build up online authority.
  • Keep an eye on paid search campaigns.
  • Stay up to date on SEO trends and new practices and tools

Requirements

  • Bachelor’s degree in Marketing
  • 1+ years of experience as an SEO Analyst or related role
  • Expert in Google Analytics
  • Experience in keyword research and SEO management tools
  • Deep SEO understanding
  • Background with email marketing campaigns
  • Problem-solving and analytical abilities

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