How to Do Passive Recruiting Like a Pro

August 15, 2023
Read Time
Min Read
Table of Contents

Are Job Posts Really Working?

Get the Report

Download our free Recruitment Signals report!

Download

The recruitment scene today is more competitive than ever. With the rise of remote work, digital transformation, and talent shortages, finding the right candidates for your open positions can be a daunting task. You may have tried posting your jobs on various platforms, reaching out to active job seekers, and screening hundreds of resumes, only to end up with mediocre results. But what if we told you that there is a hidden pool of talent that you may be overlooking? A pool of talent that is not actively looking for a job, but may be open to new opportunities if you approach them the right way. A pool of talent that is highly qualified, motivated, and loyal. We are talking about passive candidates.

What Is a Passive Candidate?

A passive candidate is someone who already has a job and is not actively looking for a new one. They are not browsing job boards, sending out resumes, or attending interviews. They are satisfied with their current role, or at least not unhappy enough to leave.

However, that does not mean that they are not interested in hearing from you. According to LinkedIn, 70% of the global workforce is made up of passive candidates, and 87% of them are open to new opportunities. [1] That means that there are millions of potential candidates out there who may be willing to join your company if you can convince them that you have something better to offer.

Passive Recruiting: How Does It Differ from Active Recruiting?

Passive recruiting is the process of attracting passive candidates. It is different from active recruiting, which focuses on finding and hiring active job seekers. Here are some of the key differences between passive and active recruiting:

Active Recruiting Passive Recruiting
Requires less time and effort to reach out to candidates who are already looking for a job Requires more time and effort to build relationships and trust with candidates
Requires less creativity and personalization to communicate with candidates who are already interested Requires more creativity and personalization to craft compelling messages and offers
Requires less patience and flexibility to follow up with candidates who are eager to move forward Requires more patience and flexibility to accommodate candidates’ schedules and preferences
Requires less data and insights to filter and screen the available candidates Requires more data and insights to identify and target the right candidates

Benefits of Passive Recruiting

You may be wondering why you should bother with passive recruiting when you already have enough active candidates to choose from. Well, there are many benefits of passive recruiting that can give you an edge over your competitors. Here are some of them:

  • You can access a larger and more diverse talent pool that may not be visible on traditional channels.
  • You’ll be able to reduce your hiring costs by avoiding bidding wars and paying high salaries for in-demand skills.
  • Passive recruiting helps you improve your hiring quality by finding candidates who have proven track records, relevant experience, and strong referrals.
  • You can enhance your employer brand by showcasing your culture, values, and vision to potential candidates.
  • You can also increase your retention rate by hiring candidates who are more likely to stay loyal, engaged, and productive.

How to Do Passive Recruiting Like a Champ

Now that you know what passive recruiting is and why it matters, you may be wondering how to do it effectively. Here are five strategies that can help you succeed in passive recruiting:

1. Start with Your Own Network

One of the easiest ways to find passive candidates is to tap into your existing connections. Ask your employees, colleagues, clients, partners, alumni, friends, and family for referrals. They may know someone who fits your criteria and can vouch for their skills and character. You can also incentivize your referrals by offering rewards or recognition for successful hires.

2. Use Social Media Wisely

Another way to reach passive candidates is to use social media platforms like LinkedIn, Facebook, Twitter, Instagram, etc. You can use these platforms to showcase your company culture, share valuable content, join relevant groups, follow industry influencers, comment on posts, and send personalized messages.

3. Create a Talent Pipeline

Instead of waiting for vacancies to arise before you start looking for candidates, you should proactively build a talent pipeline of potential hires. You can do this by sourcing candidates from various sources like job boards, career pages, resume databases, etc., and adding them to your Applicant Tracking System (ATS). You can then segment them by skills, experience, location, etc., and nurture them with regular updates, newsletters, invitations, and so on.

4. Leverage AI Recommendations

One of the challenges of passive recruiting is finding the best match among thousands of candidates in your database. This is where Artificial Intelligence (AI) can help you. AI can analyze your job requirements and candidate profiles and provide you with recommendations based on various criteria like skills, experience, education, personality, etc.

5. Make a Compelling Offer

Once you have identified and engaged with your passive candidates, you need to make them an offer they can’t refuse. This means that you need to understand their motivations, expectations, and pain points, and tailor your offer accordingly. You need to highlight the benefits of working for your company, such as the culture, vision, growth opportunities, compensation, perks, and so forth. You also need to be flexible and respectful of their current situation and timeline.

Conclusion

Passive recruiting is a powerful strategy that can help you find and hire the best talent for your company. It requires more time, effort, creativity, and patience than active recruiting, but it can also bring you more rewards in terms of quality, cost, and retention. To do passive recruiting like a pro, you need to use the right tools and techniques to source and attract passive candidates.

One of the tools that can help you with passive recruiting is Manatal, a leading AI recruitment software that is designed to source and hire candidates faster. Manatal has many features that can help you with passive recruiting, such as:

  • A LinkedIn extension that allows you to enrich candidate profiles with data from their social media accounts.
  • A career page builder that lets you create a branded and customizable career page for your website.
  • A talent pipeline that helps you source candidates from various sources and nurture them with regular communication.
  • An AI engine that analyzes your job requirements and candidate profiles and provides you with recommendations based on various criteria.
  • A collaboration and activity feature that allows you to manage user roles and invite hiring managers to collaborate. You can also integrate your calendar and mailbox to optimize your time management.
  • And more.

Start a 14-day free trial with Manatal today to discover more of its innovative features and see how it can help you do passive recruiting like a pro with a few clicks.

Citations:

1. https://www.linkedin.com/pulse/top-100-hiring-statistics-2022-rinku-thakkar/

Sourcing candidates shouldn't be hard.

Source & hire candidates faster with Manatal's ATS.
No credit card required
No commitment
Start Free Trial

Explore how Manatal can Fit
your Business

Receive an overview of Manatal platform from a product expert.

Get started with Manatal

Our 14-day free trial allows anyone to explore the platform without commitment, while our team is committed to providing support and guidance throughout the process.
Data migration from your existing recruitment software
Team training for a fast and smooth onboarding
Transparent and flexible pricing without lock-in contract
Highest security protocol as standard (SOC II Type 2)
24 / 5 support availability via live chat
All-in-one platform covering all your recruitment needs

Transform the Way You Recruit Today.

World-leading Recruitment Software for Talent Acquisition and Recruitment Professionals.
900,000+
Recruitment processes managed.
10,000+
Active recruiting teams.
135+
Countries.
Bill Twinning
Talent Resources & Development Director - Charoen Pokphand Group
Manatal is the best ATS we worked with. Simplicity, efficiency and the latest technologies combined make it an indispensable tool for any large-scale HR team. Since its adoption, we've seen a huge increase across all our key recruitment metrics. To summarize, it is a must-have.
Dina Demajo
Senior Talent Acquisition - Manpower Group
Manpower has been using Manatal and we couldn't be happier as a team with the services this platform has provided. The application is extremely user-friendly and very well equipped with all the useful functions one would require for successful recruitment. The support team is also excellent with very fast response time.
Ahmed Firdaus
Director - MRI Network, Executive Search Firm
I've been using Manatal for the past couple of months and the platform is excellent, user-friendly and it has helped me a lot in my recruitment process, operation and database management. I'm very happy with their great support. Whenever I ask something they come back to me within minutes.
Edmund Yeo
Human Resources Manager - Oakwood
Manatal is a sophisticated, easy-to-use, mobile-friendly, and cloud-based applicant tracking system that helps companies achieve digitalization and seamless integration to LinkedIn and other job boards. The team at Manatal is very supportive, helpful, prompt in their replies and we were pleased to see that the support they offer exceeded our expectations.
Maxime Ferreira
International Director - JB Hired
Manatal has been at the core of our agency's expansion. Using it has greatly improved and simplified our recruitment processes. Incredibly easy and intuitive to use, customizable to a tee, and offers top-tier live support. Our recruiters love it. A must-have for all recruitment agencies. Definitely recommend!
Ngoc-Thinh Tran
HR Manager, Talent Sourcing & Acquisition - Suntory PepsiCo Beverage
I am using Manatal for talent sourcing and it is the best platform ever. I am so impressed, the Manatal team did an excellent job. This is so awesome I am recommending the solution to all recruiters I know.
Bill Twinning
Talent Resources & Development Director - Charoen Pokphand Group
Manatal is the best ATS we worked with. Simplicity, efficiency and the latest technologies combined make it an indispensable tool for any large-scale HR team. Since its adoption, we've seen a huge increase across all our key recruitment metrics. To summarize. it is a must-have.
Ahmed Firdaus
Director - MRINetwork, Executive Search Firm
I've been using Manatal for the past couple of months and the platform is excellent, user-friendly and it has helped me a lot in my recruitment process, operation and database management. I'm very happy with their great support. Whenever I ask something they come back to me within minutes.
Dina Demajo
Senior Talent Acquisition - Manpower Group
Manpower has been using Manatal and we couldn't be happier as a team with the services this platform has provided. The application is extremely user-friendly and very well equipped with all the useful functions one would require for successful recruitment. The support team is also excellent with very fast response time.
Kevin Martin
Human Resources Manager - Oakwood
Manatal is a sophisticated, easy-to-use, mobile-friendly, and cloud-based applicant tracking system that helps companies achieve digitalization and seamless integration to LinkedIn and other job boards. The team at Manatal is very supportive, helpful, prompt in their replies and we were pleased to see that the support they offer exceeded our expectations.
Maxime Ferreira
International Director - JB Hired
Manatal has been at the core of our agency's expansion. Using it has greatly improved and simplified our recruitment processes. Incredibly easy and intuitive to use, customizable to a tee, and offers top-tier live support. Our recruiters love it. A must-have for all recruitment agencies. Definitely recommend!
Ngoc-Thinh Tran
HR Manager, Talent Sourcing & Acquisition - Suntory PepsiCo Beverage
I am using Manatal for talent sourcing and it is the best platform ever. I am so impressed, the Manatal team did an excellent job. This is so awesome I am recommending the solution to all recruiters I know.

Try Manatal for free during 14-day with no commitment.

No credit card required
No commitment
Try it Now